Role Models

Wing [Drone Delivery]

Nintendo

Starbucks

George Scangos – Biogen

Tom Rinks – Sun Bum

Joel Clark – Kodiak Cakes

Kristian Tapaninaho – Ooni Pizza Ovens

Darina Garland – Ooni Pizza Ovens

RJ Scaringe – Rivian

Saeju Jeong – Noom

Leah Solivan – TaskRabbit

Jimmy Fallon – The Tonight Show and Electric Hot Dog

John Hendricks – Discovery Channel and Curiosity Stream

Paul English – KAYAK

Philip Krim – Casper

Chieh Huang – Boxed

Marc Merrill – Riot Games

Brandon Beck – Riot Games

Jeremy Stoppelman – Yelp

John Mackey – Whole Food Market

Steve Madden – Steve Madden

Daymond John – FUBU

Jimmy Wales – Wikipedia

Rod Canion – Compaq Computers

Yvon Chouinard – Patagonia

Whitney Wolfe – Bumble

Julia Hartz – Eventbrite

James Park – Fitbit

Pat Brown – Impossible Foods

Danny Meyer – Shake Shack

Jamie Siminoff – Ring

Tope Awotona – Calendly

Sal Khan – Khan Academy

Mark Constantine – Lush Cosmetics

Tim Ferriss – Author and Podcaster

Vlad Tenev – Robinhood

Marc Lore – Diapers.com and Jet.com

Rich Barton – Expedia and Zillow

Bruce Heavin – Lynda.com

Lynda Weinman – Lynda.com

Noubar Afeyan – Moderna

Don Katz – Audible

Pete Warhurst – PODS and Red Rover

Max Levchin – Affirm

Emmett Shear – Twitch

David Baszucki – Roblox

Mike Salguero – ButcherBox

Brian Lam – Wirecutter

Frank Azor – Alienware

Rea Ann Silva – Beautyblender

Tom Campion – Zumiez

Mike Pfotenhauer – Osprey Packs

Michael Kors – Michael Kors –

Ellen Latham – Orangetheory Fitness

George W. Jenkins – Publix – Lakeland, Florida, USA

Edward W. Stack – DICK’S Sporting Goods – Coraopolis, Pennsylvania, USA

Tim O’Reilly – O’Reilly Media – Sebastopol, California, USA

Jerry Sanders – AMD

Andy Grove –

Gordon Moore –

Robert Noyce – Intel and Fairchild Semiconductor

Ben Chestnut – Webdesign Agency and Mailchimp

SendGrid

Hubspot

Randy Parker – Constant Contact

Tim Mott – Xerox Park and Macromedia

Carsten Maschmeyer

Bob’s Red Mill Natural Foods

Mike Markkula – Intel and Apple

Founderio

Lars Eilstrup Rasmussen – Google Maps Founder

Jawerd Cathy – Chic File A

Notion –

Phil – Evernote

Blaise Pascal

John von Neuman

John Lasseter

Steve Young

Ed Catmull

Urs Fuchs – Biology Teacher – Bad Wurzach, Baden-Württemberg, Germany

Carlos Camino – Computer Science Lecturer – Stuttgart, Baden-Württemberg, Germany – carlos-camino.de

Alvy Ray Smith

IDRA Group

Keydi Skendo – Frittenwerk – Düsseldorf, North Rhine–Westphalia, Germany

Justin Woolverton – Halo Top [Icecream] – Los Angelos, California, USA

John Collison – Stripe – San Francisco, Californian, USA

Patrick Collison – Stripe – San Francisco, Californian, USA – patrickcollison.com

Sebastian Schelper – BMW and bq.life – San Diego, California, USA

Zhou Qunfei – Lens Technology – Changsha, China

Rheng Zhengfei – Huawei – Shenzehn, China

Wang Jianlin – Dalian Wanda Group – Beijing, China

Alexei Leonidowitsch Paschitnow – Tetris and Blue Planet Software – San Francisco, California, USA

Henk Rogers – Bullet-Proof Software, Tetris and Blue Planet Software – Tokyo, Japan, San Francisco, California, USA

Mikkel Svane – Zendesk – Copenhagen, Denmark

Eoghan McCabe – Intercom – San Francisco, California, USA

Daniel Jung – YouTuber – Cologne, North Rhine-Westphalia, Germany

Marc Ewing – Red Hat – Raleigh, North Carolina, USA

Jeff Lawson – Twilio – San Francisco, California, USA

Gordon Moore – Intel – Santa Clara, California, USA

Tim Reichert – EXCEL Esports – London, United Kingdom

Philipp Künstler – hitcap esports GmbH Berlin, Germany

Jakob Fatih – FitX – Essen, North Rhine-Westphalia, Germany

Leonard Bosack – Cisco Systems – San Francisco, California, USA

Sandy Lerner – Cisco Systems and Urban Decay [Cosmetics] – San Francisco, California, USA

Morris Chang – TSMC (Taiwan Semiconductor Manufacturing Company) – Hsinchu, Taiwan

Paul Akers – FastCap – Billingham, Washington, USA

Eduardo Torrealba – Lumafield – Illinois, USA

Peter Wennink – ASML (Advanced Semiconductor Materials Lithography) [Philips Branch-out] – Veldhoven, Netherlands

Yunus Topaloglu – BlackCoco‘s – Aalen, Baden-Württemberg, Germany

Devin Finzer – OpenSea – New York, USA

Alex Freedland – Mirantis – Campbell, California, USA

Kamel Founadi – Docker – Palo Alto, California, USA

Solomon Hykes – Docker and Dagger – Palo Alto, California, USA

Ole Kirk Christiansen – LEGO [Danish leg godt „play well“] – Billund, Denmark

Keller Rinaudo Cliffton – Zipline International – San Francisco, California, USA

Ruben Rausing – Tetra Pack – Lund, Sweden, and Pully, Switzerland

Johan Henrik Andresen – Elopak [Pure-Pak] – Spikkestad, Norway

Tim Trefren – Mixpanel – San Francisco, USA

David Barrett – Intercom – San Francisco, USA

Aidan Kehoe -Skout Security [Secure Operations Center (SOC) Cyber Security]

David Lieb – Bump and Google Photos – Mountain View, California, USA

Robert Hohman – Glassdoor – Mill Valley, California, USA

Ali Ghodsi – Databricks – San Francisco, California, USA

Thierry Cruanes – Snowflake – Bozeman, Montana, USA

Anthony Casalena – Squarespace – New York, USA

Mies van der Rohe – Architect – Aachen, Germany, Chicago, Illinois, USA

Chat Pipkin – Belkin International and Linksys – Playa Vista, California, USA

Mark Leonard – Constellation Software

Frank Wittle – Jet Engine Inventor

Soichiro Honda – Honda

Dustin Moskovitz – Facebook

Michael Arrington – Crunchbase

Paul Buchheit – Gmail

Peter Freedman – Rode Microphone

Rewe –

Edeka –

Karl Albrecht – Albrecht Discount (Aldi)

Lidl –

dm

Eve Systems

Telegram

(CZ) – Binance

Fielmann

ProtonMail, ProtonVPN, ProtonDrive and ProtonCalendar

Signal

Jason Citron – Discord

Zoom

Wolt

Dean und David
hans im Glück
neue dönastie

Waipu.tv

MotelOne

Udemy

booking.com

Shazam

Pinterest

DocMorris

Shopapotheke

Too Good Too Go

Johannes Nill, Peter Faxel und Ulrich Müller-Albring – AVM

Victor Lugger – Big Mamma and Sunday.com

Adobe

the verge

Texhcrunch

Peter Thiel – PayPal and Palantir

Palmer Lucky – Oculus Rift and Anduril Industries

Marc Zuckerberg – Oculus Rift, Instagram, WhatsApp, Facebook and Meta

Florian gsxhwandter – Runtastic

Sergey Brin – Google and Alphabet

David Guetta – DJ and Jack Black

Jeff Lawson – Twilio

Arnold Schwarzenegger

Ryan Serhant – Brocker

Joe Rogan – Podcaster

Tom Sachs – Artist

Craig Frederigi – NeXt and Apple

Tarek Müller – About You

Marco Knauf – true fruits

destinia.com

Justin Kan – Twitch

fabian Mydealz content pepper

riverside.fm

Sam Yam – Patreon

Jack Conte – Patreon

Dieter Rams – Designer Braun

Sandy Munroe – Lean Design and Munro Live

Joe Justice – Agile Development Tesla

Michael Althoff – Yellotools

Hermann Hauser – Acorn [ARM processors]

Franz von Holzhausen – Designer Tesla

Trumpf

Robert Bosch

Würth

Ray Kroc – McDonalds

John Walker – Autodesk and Fourmilabs

Daniel Klein – SumUp

Valentin Stalf – N26

Luis van Ahn – reCAPTCHA and Duolingo

Joe Tanner – Early Winters

barber and butcher

Lori Greiner – For Your Ease Only [Earring organizer], Clever & Unique Creations [Shopping program] and Shark Tank

Rainer Opolka – Ledlenser

Reddit

Rippling

Instacart

OpenSea

MatterPort

SubStack

Docker

Twitch

Tim Letherman – Leatherman Tool Group

Steven Yang – Anker Innovations

Markus Persson – Minecraft

Guy Raz – How I Built This

Stephen Kaufer – TripAdviser

Matt Mullenweg – Automaticc and WordPress

Perry Chen – Kickstarter

Jake Carpenter – Burton Snowboards

Tony Xu – DoorDash

John Collison – Shripe

Steve Ells – Chipotle

Nolan Bushnell – Atari and Chuck E. Cheese

Michael Dell – Dell Computers

James Dyson – Dyson – https://www.dyson.com/james-dyson/invention-a-life/01

John Zimmer – Lyft

Stewart Butterfield – Slack and Flickr

Chat Pipkin – Belkin International

Jerry Murrell – Five Guys

Sara Blakely – Spanx

Xiaomi

NIO

GlassDoor

Sonos

Beats

Shazam

Siri

Keith Krach – Docusign

Drew Houston – Dropbox

Zscaler

CloudFlare

HelloFresh

MongoDB

Sea

Anthony Wood – Roku

Snap

YouTube

Whatsapp

Square

Etsy

Rocket Internet

Robert Gentz – Zalando

Jack Ma – Alibaba Group

Nick Woodman – GoPro

David Karp – Tumblr

Scott Cook – Intuit

Timothy Stokely – OnlyFans

Mike Krieger – Instagram

Kevin Systrom – Instagram

Fred Luddy – ServiceNow

Robert Pera – Ubiqiti Networks

Reid Hoffman – LinkedIn

Tony Hsieh – Zappos – Las Vegas, California, USA

Tom Preston-Werner – GitHub – San Francisco, California, USA

Sid Sijbrandij – GitLab – San Francisco, California, USA

Dylan Field – Figma – San Francisco, California, USA

Brain Armstrong – Coinbase – San Francisco, Californiana, USA

Melanie Perkins – Canva – Sydney, Australia

Michael Seibel – Twitch and Y Combinator – San Francisco and Mountain View, USA

Paul Graham – Y Combinator – Boston and Mountain View, USA – paulgraham.com

Justin Kan – Twitch – San Francisco and Seattle, USA

Andrej Karpathy – Software Engineer Tesla – Palo Alto, USA

Sam Altman – OpenIA – San Francisco, USA

David J. Malan – Professor Harvard CS50 – Boston, Massachusetts, USA

Fred Rogers – Mr Rogers [TV series] – Pittsburgh, Pennsylvania, USA

Mark Andreessen – Mosaik and Andreessen Capital – Menlo Park, USA

Steve Jobs – Apple, NeXT and Pixar – Cupertino, Redwood City and Emeryville, USA – stevejobsarchive.comallaboutstevejobs.com

Elon Musk – Zip2, X.com, PayPal, SpaceX, Tesla, The boring Company, Twitter and Neuralink – San Jose, Hawthorn, Austin, Pflugeville, Texas, San Francisco and Fremont, USA

Jeff Bezos – Amazon – Seattle, USA

Peter Thiel – PayPal and Palantir

Ray and Charles Eames – Eames Design

Marc Benioff – Salesforce – San Francisco, USA

Tarek Müller – About You – Hamburg, Germany

Albert Einstein – Engineer and Scientist – Ulm, Munich, Zurich, Berlin and Princeton, New Jersey, New York, USA

Josef Prusa – Prusa Research – Prague, Czechia

Garry Tan – Initialised Ventures – San Francisco, USA

Casey Neistat – YouTube Creator – New York, USA

Gary Vaynerchuk- Vaynermedia and Veefriends – New York, USA

Sarah Kauss – Swell – New York, USA

Joe Gebbia – Airbnb – San Francisco, USA

Brian Chesky – Airbnb – San Francisco, USA

Walt Disney – The Walt Disney Company – Burbank, Los Angeles, USA

Tobi Lütke – Shopify – Ottawa, Canada

Cliff Fleming – Bundaberg Brewery – Bundaberg, Australia

Mike Cannon-Brookes – New South Wales, Sydney, Australia

Scott Farquhar – Atlassian – New South Wales, Sydney, Australia

Robert Cade – The Gatorade Company [Softdrink] – Chicago, USA

Stan Lee – Marvel – New York, USA

Henry Ford – Ford – Dearborn, Michigan, USA

Daniel Ek – Spotify – Stockholm, Sweden

Alan Touring – Scientist – Hampton, London, England

Mahadma Ghandi – Design und Philosophy

Reed Hastings – Netflix – Los Gatos, California, USA

Ingvar Kamprad – IKEA – Delft, Netherlands

Isaac Newton – Scientist – Kensington, England

Thomas Alva Edison – Scientist – Menlo Park, New Jersey, USA

James Watt – Scientist – Glasgow, Scotland

Ben Francis – Gymshark – Blythe Valley, England

Tony Fadell – General Magic, Philipps, Apple and Nest – Cupertino, California, USA

Pierre Omidyar – General Magic and eBay –

Conrad Parker – Rippling – San Francisco, Californiana, USA

Pavel Mayer – Art + Com – Berlin, Germany

Le Corbusier – Architect – Paris, France

Jony Ive – Apple Designer and LoveForm – Cupertino, California, USA

Rainer Schaller – McFit – Schlüsselfeld, Bavaria, Germany

Max Schaber – Datagroup IT Services AG -Pliezhausen, Baden-Württemberg, Germany

Zaha Hadid – Zaha Hadid Architects – London, England

Sam Walmart – Walmart – Bentonvill, Arkansas, USA

Bill Gates – Microsoft – Seattle, Washington, USA

Mark Cuban – MicroSutions, Audionet, Broadcast.com and Shark Tank – Burbank, California, USA

Scooter Braun – SB Projects [Label Justin Bieber] – New York, USA

Jerry Yang – Yahoo – Sunnyvale, California, USA

Dietmar Hopp – SAP (SystemAnalyse und Programmentwicklung) – Walldorf, Germany

Hasso Plattner – SAP (SystemAnalyse und Programmentwicklung) – Walldorf, Germany

Steve Case – AOL (America OnLine) – New York, USA

Tom Anderson – Myspace – Beverly Hills, California, USA

Role Models YouTube

Role Models Flickr

Turnarounds

Steve Jobs – Apple

FedEx

Marvel

Starbucks

Netflix

Whitepages

Elon Musk – Twitter

Elon Musk – Tesla

Elon Musk – SpaceX

Satya Nadella – Microsoft

Patrick Doyle – Domino’s

Delta

Old Spice

J.Crew

CBS

Pabst Blue Ribbon

Nintendo

Converse

Disney Animation Studios

Burberry

LEGO

Target

LaCoste

Fila

Other turnarounds

Lower Manhattan

Bacon

Companies that lost track

Power Computing Corporation [Apple Mac Clones]

Hostess

Rubbermaid

Ziplic

Tupperware

Toys R Us

Kodak [1889 to 2012]

Philips []

Compaq [1982 to 2002]

Tower Records [1960 to 2004]

Pets.com [1998 to 2000]

Blockbuster

Polaroid

Pan American World Airways (Pan Am)

SAP (SystemAnalyse und Programmentwicklung) – Walldorf, Germany

AOL (America OnLine) – New York, USA

Myspace – Beverly Hills, California, USA

Nokia – Tampere, Finland

Volkswagen (VW) – Wolfsburg, Lower Saxony, Germany

BMW (Bayerische Motoren Werke) – Munich, Bavaria, Germany

Mercedes-Benz – Untertürkheim, Stuttgart, Baden-Württemberg, Germany

Porsche – Zuffenhausen, Stuttgart, Baden-Württemberg, Germany

Audi – Ingolstadt, Bavaria, Germany

Bosch – Gerlingen, Stuttgart, Baden-Württemberg, Germany

ZF Friedrichshafen – Friedrichshafen, Baden-Württemberg, Germany

Credit Suisse

Lehman Brothers

Do better

John Scully

Markus Braun – Wirecard

Elizabeth Holmes – Theranos

Donald Trump

Jeffrey Epstein

Ghislaine Maxwell

Kevin Maxwell – Mirasoft – London, England

Robert Maxwell – Mirasoft – London, England

Don Valentine – Sequoia Capital – Menlo Park, California, USA